Trading Mentor | Trading PsychologistUse the Power of Neuropsychology to Trade the Way You Want.

“Our internal process is more important than anything else – because it drives everything else.” 

Richard Friesen, Trading Psychologist, M.A.

Indicator Warehouse is a Tier-1 strategic partner of The Mind Muscles Academy (MMA). In fact, the Diversified Trading Systems were designed from the ground up to integrate Market Mood neuroscience into the software algorithms.  

Rich Friesen is the creator and developer of the innovative and exclusive “Mind Muscles™” training process. He works with financial professionals, independent traders, business leaders and entrepreneurs who want to expand their mental game to make more consistent profits. With in-depth experience as a broker, floor trader, financial software developer, and entrepreneur, he brings substantial real world experience to his clients.

Richard is the creator of the Personal Trading Bias Assessment, which is a simple, free questionnaire that will show you the trading strengths you possess right now.

During the years dedicated to building Mind Muscles™, he was an independent consultant to the financial industry specializing in intellectual property development and management. He also founded and developed ePIT Systems, a software company which produced internet exchange software solutions for the regulated and over-the-counter marketplaces. At ePIT, he designed and received seven significant patents on electronic trading interfaces. ePIT’s systems and patent technology were purchased by Hitachi.

Before ePIT Systems, Mr. Friesen founded, built and sold Trade Management LLC, one of the most consistently profitable options and equity trading firms on the floor of the PSE. He created a way to visualize option values that enabled his floor traders to instantly execute trading opportunities. As a member of the Pacific Exchange, Richard also served as Exchange Director. He has traded grains on the floor of the Chicago Board of Trade and equity futures on the Chicago Mercantile Exchange.

Rich holds a B.A. in Philosophy, a Masters Degree in Clinical Psychology and is a graduate of the Gestalt Institute in San Francisco along with Master’s training in Neuro Linguistic Programming (NLP). His background in psychology has been instrumental in his development of his Mind Muscles™ training programs that support the financial and business community.

Mr. Friesen is a popular speaker on topics of “Market Moods”, the psychology of money management, politics, and personal transformation and is writing a book entitled:  “Mind Muscles: Using the Power of Neuroscience to Get What You Want.”

Learn more about Richard at